Saturday, October 1, 2016

Best pay per click marketing strategies for financial websites

In order to understand how this really works, let us look at the methods adopted by pay-per-click search engines. What do they do to attract traffic - well they sell the best available keywords for a certain amount through bidding. Then the websites receive the traffic generated by the clicking on these particular keywords – and they pay for the traffic generated by each click. So far, so good but is the website really profited by the high volume of traffic alone? When the traffic is generated, the website gets a lot of traffic from people who are genuinely interested in the services offered by the website; however, the website is actually profited only when conversion from the click to business is effected. This is called ‘click-though-rate’ and it indicates the actual cost of the ppc campaign per order received. Your high traffic is great only when the conversion rate is also high – or else you will actually end up only paying your dues to the PPC search engine without real profit – or even with loss. When speaking in general this concept is really meaningless. So let us take the example of one financial aspect that we could use – let us say the website deals with investment, investing, stock exchanges, venture finance, venture capital, and so on. When do you really get a profit? This is when you get the highest possible ratio from traffic to conversion. When does this really happen? When the traffic generated is as close as possible to what it is offered by the website. How do you achieve that? There are many ways to do this but one of the latest methods is what fxsignals offers you. This being a newly conceptualized search engine (specifically based on tracking and used financial based websites) it offers a geo-tracking system to its customers. As a marketing strategy, this is absolutely invaluable since by geo-tracking the search engine itself can identify and filter the customers area-wise and hence give you the best concentration of the most convertible clicks. This is how you will be able to get the best conversion rates since fxsignals already filtered and directed for you only those clicks which best suit your area and pre-requisite markets. Hence if your websites, as we were looking in the example, is based on investment, investing, stock exchanges, venture finance, venture capital – then you would actually get all the people that wanted to have anything to do with any of these services. But if you add up that you can offer these services best only in Canada or New York – and you have a search engine which will highlight only those customers and allow them to click only when they are from that area – then it definitely looks like you will have better conversion rates than a general clicking spree. This type of services are invaluable when it comes to specific financial websites, since there is no other search engine in the market that actually brings total focus on only financial aspects. In this manner, websites that deal with data, investment trusts, exposures, financial theory & research, financial training, currencies, interest rates, credit, fixed income, corporate reports, finance, seminars, financial, books, risk management, futures, forwards, managed funds, insurance, project finance, corporate finance, loan syndication, trade finance, structured finance, factoring, commercial credit, custodial and settlement services, fund performance, emerging markets, managed futures, hedge funds, swaps, options, structured notes, traders, investment, investing, stock exchanges, venture finance, venture capital, back-office systems, banking technology, unit trusts, banking, lists, ratings, banks, conferences, derivatives, finance reports, magazines, stocks, equities, financial markets information, financial on-line information, all in all can be thus targeted for best possible results in pay-per-click marketing. Here with fxsignals you are double filtering at ground zero – whereby you get one filter in place when the keywords will be selected only from financial arena, and two – when you will get the response only from those geographical areas from where you would want and can extend your services.


Depression treatment and changing your diet results could beat using drugs

I had stated in a previous article how Yoga could work as a natural depression treatment based on my own experiences. To add to that information-being a very important limb of Yoga into itself - what you eat also has an effect on your mental health. Consequently, if you’re interested in a drug-free treatment of depression, without the side-effects common to most depression medications, a crucial step will be to make some dietetic changes amongst other factors. However, what should be the main priority, to avoid adding insult to injury when using depression medications, will ironically be avoiding their use considering the many side effects common to these anti-depression drugs. Effective as they may be for a while, it’s been noted that these substances have several side effects which may include nausea, fatigue, insomnia and some sexual dysfunctions. In some cases on mental side effects, mania has even been reported; so needless to say, a drug free depression treatment might be your best AND safest bet for your health. Now, when in depression, most of us have the tendency to binge in an effort to mask our feelings or deaden the pain, some of us go as far as soliciting the use of alcohol, drugs or even sex for depression help. Yes, they may give some relief for a while, but when these mere distractions wear off, the symptoms of depression always do come back, and with a vengeance. This considered, it will be safe to say the first step of a dietetic factor in regards to depression treatment could be refraining from food, at least for a while friends, really. An observance of nature will show us that when animals are frightened or angered, they refrain from eating until after the passage of considerable time. It is true that under stressful circumstances many civilized people refrain from eating and find in truth that they lack the desire for food, but it is also too often that most will eat large meals under these circumstances, which will be mostly disease forming foods to start with, that as a consequence, complicates or altogether halts an already retarded ongoing digestion. This endless cycle leads to even more toxins and poisons in an already encumbered body. So what are you saying Foras (that’s my name by the way), I should fast or something? Well, if you can, that will be excellent. At least till your emotional balance returns, which will be the end result as the body is not taxed with the duties of digestion, assimilation and re-building. Your mind clears and all moroseness disappears and consequently, we tend to find the answers to the problems warranting a treatment for depression in the first place. Now for many, I agree it might be asking for too much to fast during a stressful time based on old habits, but as an alternative, it will be advisable to steer clear of harmful mucus forming foods and partake of body healing ones: Fruits and Vegetables. A restricted diet of one kind of fruit can be considered a camouflaged fasts but you have to be knowledgeable of its season, how it was grown (organically or conventional) and even when to eat as body cleansing and building do occur at specific times of the day. Now, not to get of the subject of depression treatment, these steps, be they a fast or a healthier diet, will ensure that the body is cleaner and well we all should know by now that a cleaner body equates to a cleaner mind. In fact Yoga sages (this obviously showing my vote of Yoga for anti-depression) suggest that certain foods, which they coin as ‘rajasic’ (stimulating foods including Spices, alcohol, and animal products) foods have a negative stimulating effect on the nervous and endocrine systems, the two main ones that are related to mental health and consequently depression. Based on their impeccable analysis of the human body, it may be safe to say these old Yoga Sages are completely right in suggesting we as humans-or at least those of us seeking the use of Yoga for depression treatment-should abstain from these foods for optimal success. Is it a co-incidence that these same foods are the ones that have been shown to wreak havoc on our physical health? I think not folks. This considered, instead of introducing chemical substances into your body in a quest for seeking depression treatment, from the facts above, it will be wise to first make a dietetic change, which again may include a short fast, at least to clear our minds first to tackle our problems, then eat the proper foods for nourishment and of course partake in some physical exercise (my choice being some Yoga) to obtain the inevitable feel-good results. Depression is something we all may go through at some point, but thankfully relief and a successful treatment of it is not out of reach and this without harmful side-effects. So empower yourself to a successful depression treatment targeting its root cause with drug-free methods of healing. On the subject of diet and depression treatment, I choose to remind you of this quote: “Let your foods be your medicine and your medicine your foods” (By Hippocrates the ‘Father or Medicine”) May happiness be yours.


Sm saving money on tuition fees

“How to Save Money for Tuition Fees” As soon as their child is born, parents can start saving up for their children’s college education. With tuition fees climbing up yearly, it is better to have a sound financial plan so that it would not be difficult for you to send your kids off to college when they grow up. Aside from the cash that you have saved yourself, here are the top 3 sources that can help you get your kids through college: 1. Scholarship grants 2. Part-time jobs 3. Financial aids These are good alternative sources for your children to start off on their college education. But as a parent, you would not want to fall in those long lines for financial aid or let your child work himself to death just to have money for tuition and other expenses. Here are some ways on how you can have a jump start at shaving off those hard-earned bucks for your child’s college education: 1. The earlier, the better. Start investing your money as soon as your child is born. First, put the savings or investments under your name. Later on, decide whether you want to transfer the account to your child’s name by the time he or she turns 15. This way, you will have minimal taxes, if at all. However, you need to be careful when transferring account names. Some states require a total turnover of funds once your child turns 18 or 21. This is also ineffective if, in the future, you apply for financial aid. Also remember that tuition fees 10 or 15 years from now may double or even triple the current rates. 2. Establish a trust fund for your child. This is a very wise plan for a child’s parents or relatives to invest in. A trust fund is similar to a time-deposit where the money will be given to your child after a certain number of years. After the designated time, the fund may be received in one lump sum or through an installment basis. When building up a trust fund, check out details like the interest rates, taxes and withdrawal restrictions. All in all, you need to approximate the costs of tuition fees, dorm room, meals, books, and other expenses that may come up. Make sure that you invest money wisely as your child grows. By the time that there are only two or three years to go before you send your son or daughter off to college, "lock" an ample amount of the funds by investing them in low-risk bonds to ensure that you will get to have enough for them to start their college education.